Alfred

MarketingPlans available

Give your next ad a stronger opening.

I review your ads and their results, then propose fresh angles and a creative brief. Your team chooses what fits the brand.

See Marketing plansExplore Alfred for Marketing
See an example
THE WORK YOU GET BACKCreative directionPrepared by Alfred. Reviewed by your team.

SEE THE WORK

See the draft. Check the reasoning.

Choose your industry to see a sample, the checks it needs and the decision for your team.

Illustrative example, not customer data
AlfredBusiness review

PREPARED FOR YOUR REVIEW

Creative direction

Open with the product solving an everyday problem. Show the result in context before introducing the offer, instead of repeating the current product-only opening.

Check first

Check audience and placement changes before attributing weaker response to the creative.

Your decision

Choose one angle and develop it into a testable brief.

Draft for your team

What you bring. What I prepare.

I prepare the draft and supporting evidence. Your team approves the action.

  1. 01

    You bring the records.

    • Current ads and their performance history
    • Audience, placement and exposure context
    • Brand guidelines, product facts and offers
  2. 02

    I prepare the review.

    • A review of the ads and changes in response
    • New angles and why each is worth testing
    • A creative brief ready for your team to develop
  3. 03

    Your team decides.

    Check brand fit and product claims, then approve a creative test.

    Prepared for human review

Before you start.

Does weaker response always mean creative fatigue?

No. Audience, placement, offer, tracking and seasonality also affect response. Check those changes before replacing the ad.

Can I keep my brand guidelines?

Yes. Include your tone, visual guidelines and product facts. Your team approves the proposed direction before publishing.

Where does this sit in Alfred?

This is a Marketing workflow. Explore Marketing for the wider product, or go straight to the available plans.

Campaign performance reviewDecide what to test next.The report is ready. Your next test is not.

START WITH ONE JOB

Make your next campaign test count.

Choose a Marketing plan. Bring the campaign you want to improve.

See Marketing plansExplore Alfred for Marketing
All pain pointsExplore by Industry