Alfred notes

Let’s put better ideas to work.

Explore practical ideas for running campaigns, reducing DSO, and preparing your next business decision. My team shares what to look for and what to do next.

A quiet library with an open book, a reading lamp, and an arched window overlooking a rainy garden. — Ideas from the work my team knows.

Latest notes

Find an idea for the work on your plate.

Find a useful read

18 articles

27 August 2026What Blind Spots Exist in SEO Reporting When Discovery Shifts to AISix measurement gaps to check as buyers use AI: impressions, referrals, brand mentions, rankings, branded search and sampled share of voice.
25 August 2026What Is Marketing Attribution?Learn what attribution models measure, where their assumptions differ, and how to use the results in a campaign review.
19 August 2026Marketing KPIs: What to Bring to a Board ReviewLearn the difference between operational metrics and board-level marketing KPIs, and how to report each one confidently.
18 August 2026What Is Cash Application in Accounts Receivable?Cash application matches incoming payments to open invoices and posts them in the ledger. Learn how the process works, what unapplied cash costs your business, and how to improve it.
13 August 2026What Does an AI Chief of Staff Do?Learn what an AI Chief of Staff does, how it works across your business, and what separates it from tools that only manage your inbox and calendar.
11 August 202621 Marketing Tools to Consider in 2026Compare 21 tools across attribution, analytics, data integration and decision support. Start with the workflow your team needs to improve.
6 August 2026What Is Creative Fatigue?Businesses lose money to creative fatigue when ads wear out. Learn why it happens, how to spot it early, and how to manage it.
4 August 2026What Is Accounts Receivable? Importance, Benefits, and How to Manage It WellLearn what accounts receivable means, why it matters for cash flow, and how to manage customer balances and collections.
30 July 2026How to Find Underperforming Campaigns FasterCampaign performance analysis needs to happen as fast as spend moves. Here's what to monitor first, and how to catch underperforming campaigns before the budget is gone.
23 July 20269 Questions Before Choosing a Decision Intelligence ToolEvaluating decision intelligence platforms? These 9 questions cut through vendor claims and reveal what actually drives faster, better-informed decisions across every function.
21 July 2026Why Businesses Struggle to Make Fast DecisionsLearn why companies face slow decision-making and how to improve decision velocity.
16 July 2026What Is an AI Chief of Staff?An AI chief of staff watches your tools, connects the dots, and explains why things changed. Here's how it works and why now.
9 July 2026SEO vs AI VisibilityLearn how SEO and AI Visibility differ and where most marketing teams have a measurement blind spot.
7 July 2026Top Brands Using Decision Intelligence Systems in 2026Primary accounts from Mastercard, Visa, P&G, HSBC and Canadian Tire show how data supports specific operational decisions.
30 June 2026What Is Root Cause Analysis in Business Reporting?Learn what root cause analysis means in business, why most reports miss it, and what it actually takes to do it well.
24 June 2026What Is AI Visibility and Why Your Google Ranking Isn't EnoughUnderstand AI visibility, how to check your brand’s presence, and the limits of measuring generated answers.
23 June 2026What Is Decision Intelligence?What is decision intelligence, how it differs from BI, and where it is beneficial for businesses today.
18 June 2026Why Companies Struggle to Think as OneLearn how shared definitions, decision records, and clear ownership help teams work together.

Your next step