Alfred

MarketingPlans available

Know what to test after the report.

I compare campaign results and prepare a brief for the next message, audience or channel test. You choose what to run.

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See an example
THE WORK YOU GET BACKCampaign test briefPrepared by Alfred. Reviewed by your team.

SEE THE WORK

See the draft. Check the reasoning.

Choose your industry to see a sample, the checks it needs and the decision for your team.

Illustrative example, not customer data
AlfredBusiness review

PREPARED FOR YOUR REVIEW

Campaign test brief

The current message leads with features. Test an opening that shows the customer finishing a specific task. Keep the audience and comparison period consistent.

Check first

Confirm conversion quality and tracking consistency before comparing results.

Your decision

Approve one message test and agree how you will judge it.

Draft for your team

What you bring. What I prepare.

I prepare the draft and supporting evidence. Your team approves the action.

  1. 01

    You bring the records.

    • Campaign reports and comparable date ranges
    • Your objective and conversion definition
    • Current creative, audience and landing page
  2. 02

    I prepare the review.

    • A comparison of results against your objective
    • Tracking gaps and questions to resolve
    • A test brief with a reason for the proposed change
  3. 03

    Your team decides.

    Check the evidence, choose the test and approve any campaign changes.

    Prepared for human review

Before you start.

Will Alfred change campaign spend for me?

I prepare the analysis and test brief. Your team approves campaign changes. Confirm supported actions and approval rules during setup.

What if our reports use different definitions?

Agree the objective, dates and conversion definition first. Flag any remaining differences so your team knows which results it can compare.

How do I get started?

Choose a Marketing plan. Bring one campaign question and the reports behind it; confirm supported connections during setup.

Creative fatigue reviewFind a fresh creative angle.The same ad is getting fewer responses. What should replace it?

START WITH ONE JOB

Make your next campaign test count.

Choose a Marketing plan. Bring the campaign you want to improve.

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